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April 15, 2026

Distinctive Character of Slogans: Between Advertising Messages and Indicators of Commercial Origin of Goods and Services

The European Union Intellectual Property Office („EUIPO“) represents the central institution responsible for the administration of trade marks, industrial designs and geographical indications within the European Union. As such, EUIPO plays a key role in the harmonization of practice in the field of intellectual property through the development of so-called Common Practices (“CP”). Although these guidelines do not have binding legal force, their significance extends beyond proceedings conducted before EUIPO, as they serve as a basis for establishing standards for not only a Member State’s intellectual property offices, but also more broadly. Intellectual property law in the Republic of Serbia...

April 15, 2026

Copyright and the Public Domain in 2026: Between Freedom of Use and Limitations on Creation

A copyright work is an original intellectual creation of the author, expressed in a certain form, regardless of its artistic, scientific or other value, its purpose, size, content and manner of expression, as well as the permissibility of publicly communicating its content. The Berne Convention for the Protection of Literary and Artistic Works (“Berne Convention”), as the oldest and most significant international treaty on copyright protection, defines the concept of a copyright work, determining it in the broadest possible scope. Literary and artistic works include all creations from the literary, scientific and artistic domain, regardless of the manner and form...

April 15, 2026

New PR Legal Marks One Year Since Merger: Stronger Team, Broader Practices and International Recognition

One year ago, the merger between PR Legal and AKT Todorović & Partners marked the beginning of a new phase in the development of the firm – a phase in which experience, specialised expertise and shared values were integrated into an organisation with enhanced capabilities and a higher level of operational strength. One year on, the results of this process are visible across every segment of the firm’s work: in the way teams operate, the breadth of practices, the complexity of matters and the growing international recognition. The merger was not merely an organisational change, but the integration of two...

April 14, 2026

PR Legal on Intellectual Property in Pharmaceuticals and Healthcare at the Faculty of Law, University of Belgrade

On 25 March 2026 PR Legal delivered a lecture within the Healthcare and Pharmaceutical Law study programme at the Faculty of Law, University of Belgrade, continuing its long-standing cooperation with the institution and its active involvement in professional education in the field of healthcare and pharmaceutical law. The lecture on Intellectual Property in Pharmaceuticals and Healthcare was delivered by Ivan Todorović, Partner, and Bojana Veselinović, Counsel and patent attorney. Through a clearly structured and substantive presentation, participants were introduced to key aspects of intellectual property protection in the pharmaceutical and healthcare industries, with a particular focus on patent protection and...

April 14, 2026

Limits of Protection of Personal Names as a Trademarks: Katy Perry vs. Katie Perry

A trademark is a territorially limited right by which a sign used in the channels of commerce for distinguishing goods and/or services of one natural or legal person from the same or similar goods and/or services of another natural or legal person is protected. A sign protected by a trade mark may also consist of a personal name, provided that such a sign is capable of distinguishing in the course of trade the goods or services of one natural or legal person from the goods or services of another natural or legal person and that it can be represented in...

March 30, 2026

Employment Contract vs. Service Contract

In the modern labor market, employers engage individuals on various legal grounds. In practice, it often happens that insufficient attention is paid to the differences between specific types of contracts when choosing the appropriate form of engagement, even though such a choice may have significant legal consequences for both parties. In particular, the distinction between an employment contract and a service contract has proven to be contentious in practice. Although both contracts involve the performance of certain work or services in exchange for remuneration, there are significant differences between them, primarily in terms of their legal nature and, consequently, the...

March 30, 2026

Legalink Academy 2026: PR Legal Hosts Young Lawyers from Around the World

From 28 to 30 May 2026, PR Legal will proudly host the Legalink Academy 2026 in Belgrade, welcoming young lawyers from Legalink member firms from all over the world. We are delighted to host our international guests and honored to serve as the hosts of this prestigious event. The Academy is designed for lawyers at the beginning of their careers, providing a platform for learning, networking, and gaining practical insights. Participants will explore topics such as the role of lawyers in shaping public policy, creating value for corporate clients beyond traditional legal advice, and developing communication, confidence, and professional presence....

March 30, 2026

The Right to Be Forgotten and Media Archives: Balancing Privacy and Freedom of Expression in GDPR Practice

In the digital environment, media content is no longer fleeting. A news item published today may remain available for years, easily searchable and permanently linked to the name of a particular individual. For that very reason, in practice, the question is increasingly being raised as to where the public’s interest in being informed ends, and where the individual’s right begins to ensure that certain events from the past do not remain forever tied to their identity. This issue becomes particularly prominent when the right to erasure, also known as the “right to be forgotten”, comes into conflict with freedom of...

March 30, 2026

PR Legal promotes Bojana Veselinović and Milana Milojević to Counsel

PR Legal is pleased to announce the promotion of Bojana Veselinović and Milana Milojević to the position of Counsel, recognizing their outstanding expertise, dedication and contribution to the firm’s continued growth. Bojana Veselinović is a highly regarded expert in Intellectual Property law, with extensive experience in trademark, patent and copyright matters, as well as complex IP disputes and due diligence. She advises a wide range of clients across industries such as food and beverages, pharmaceuticals and plant protection, providing strategic guidance on the development, protection and enforcement of IP rights. Her deep understanding of both legal and business frameworks makes...

March 30, 2026

Does your company have the status of an obligated entity within the Energy Managment System?

Pursuant to the Law on Energy Efficiency and Rational Use of Energy and the accompanying regulation, obligated entities within the energy management system include companies and public enterprises which, depending on their activity, reach prescribed energy consumption thresholds at at least one location. In the manufacturing sector, this threshold amounts to 25 GWh per year, while in the trade and services sector it amounts to 7 GWh per year. Entities that meet these criteria are required to notify the Ministry of Mining and Energy of acquiring the status of an obligated entity within the energy management system. In addition to...

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