Media and Marketing

The regulatory framework governing advertising and marketing activities is increasingly complex and continuously evolving, with stricter rules applicable to the promotion of certain categories of goods and services.

We advise clients on compliance across all types of media and marketing channels, ensuring that campaigns are both effective and legally sound from the outset.

Our team has extensive experience in supporting the launch of marketing campaigns across traditional and digital platforms, including campaigns involving sensitive or regulated sectors such as tobacco, alcohol, gambling, lottery, food, other restricted product categories, and the healthcare and pharmaceutical industries.

We help clients navigate sector-specific advertising restrictions while maintaining commercial impact and brand visibility.

We work closely with clients operating in media, entertainment, advertising, and a wide range of consumer-facing industries, providing practical, commercially oriented advice tailored to fast-moving marketing environments. Social media and influencer-driven campaigns form an increasingly important part of our practice, and we assist clients in managing legal risks associated with online content, promotions, and digital engagement strategies.

In addition to preventive advisory work, we also support clients in addressing disputes related to unfair competition, misleading advertising, and protection of brand integrity. Our approach combines legal precision with a strong understanding of commercial objectives, ensuring that marketing initiatives are executed in a compliant and risk-aware manner.

We place particular emphasis on early-stage legal review of marketing concepts and campaigns, as proactive legal assessment is essential in mitigating reputational, regulatory, and financial risks before market launch.