Welcome to PR Legal

PRess

February 25, 2026

Legal 500 Recognizes PR Legal Again: Awarded Prestigious Client Satisfaction Accolades for the Second Year in a Row

We are delighted to announce that PR Legal has, for the second time, been recognized through the Client Satisfaction Accolades by The Legal 500, in two categories: Lawyer & Team Quality NPS ® – Net Promoter Score These accolades, which represent an enhanced version of previous client satisfaction awards, are based on extensive, data-driven surveys among hundreds of thousands of clients worldwide. Legal 500 uses them to provide users with deeper and more transparent insights into the performance of law firms, while giving firms additional visibility and recognition for excellence. These accolades confirm that PR Legal meets the highest standards...

February 24, 2026

Data Protection in the Hospitality Sector: Industry Specificities and Regulatory Challenges

In contemporary business operations, data protection is no longer merely a matter of compliance with statutory requirements, but an integral component of risk management and reputation governance. In the hospitality sector, this issue is further complicated by the nature of the services provided and the volume of personal data processed on a daily basis. A hotel is not merely a provider of accommodation services – it is simultaneously a controller of a significant amount of identification, financial and security-related data, the processing of which must be carefully structured and legally grounded. In this respect, the hospitality sector represents one of...

February 18, 2026

Artificial Intelligence in Retail: Transforming Customer Experience and Redefining the Rules under the EU AI Act

Artificial Intelligence is no longer a peripheral innovation in retail; it has become a structural force to reshape how brands operate, compete, and engage consumers. From algorithm-driven product recommendations and predictive pricing models to AI-powered customer service agents and automated logistics systems, retail is undergoing a profound transformation driven by data and machine intelligence. At the same time, regulations are evolving at comparable speed. The European Union’s Artificial Intelligence Act (EU AI Act) introduces a new legal architecture that directly impacts how AI systems are designed, deployed, and governed within the EU market. For retailers, this marks the beginning of...

February 15, 2026

Partner Ivan Todorović at an AI Regulation Seminar at the Institute for Standardization of Serbia

As artificial intelligence regulation rapidly evolves across Europe and Serbia, staying ahead of legal and compliance developments has become essential for businesses. In this context, Ivan Todorović, Partner at PR Legal, took part in a high-level seminar dedicated to AI standards and regulatory frameworks, contributing to ongoing discussions on governance, risk management, and responsible AI deployment. Namely, on 10 February 2026, Partner Ivan Todorović attended a one-day seminar dedicated to artificial intelligence standards and regulatory developments, organized by the Institute for standardization of Serbia in Belgrade. The seminar gathered experts and practitioners to discuss the growing framework of AI-related ISO/IEC...

February 13, 2026

PR Legal Has Launched German Desk

As part of our international growth strategy, PR Legal has established a German Desk, dedicated to advising clients from Germany, Austria and Switzerland, as well as international companies operating within German-speaking markets. The German Desk is led by Dr. Ivan Todorović, Partner, who brings extensive experience from his cooperation with leading law firms and clients across the DACH region. His background in handling complex cross-border legal matters enables us to provide structured, solution-oriented advice aligned with the expectations and business culture of German-speaking clients. The Desk focuses on a broad spectrum of business law matters, including: M&A and corporate transactions...

January 27, 2026

When Personal Data Becomes Currency: A German Court’s Interpretation

In the digital economy, one increasingly hears the claim that personal data is the “new currency”. Nevertheless, the Higher Regional Court of Stuttgart recently issued a decision dismissing a lawsuit brought by a consumer association against a retail chain and confirming that it is permissible to advertise participation in a loyalty programme as “free of charge”, even though users, in order to use the app, provide their personal data. The Court took a clear position - the provision of personal data, in and of itself, does not constitute “payment” or a “price” within the meaning of the relevant rules governing...

January 26, 2026

Within What Limitation Period Does Compensation for the Establishment of a real Easement Become Time-Barred?

In judicial practice, disputes arising from the construction of infrastructure, particularly electric power facilities, on private land are still often based on an incorrect legal qualification of the property owner’s claim. Instead of correctly viewing the claim as compensation for the establishment of a real easement within the meaning of the Law on the Basic Principles of Property Relations, it is frequently framed as a claim for damages. This approach is not only theoretically incorrect, but also has direct practical consequences, primarily with regard to the application of limitation rules. Compensation for the establishment of a real easement does not...

January 26, 2026

Consequences of Initiating Liquidation on the Employment Relationship: When Does an Employer Actually Cease Operations?

Termination of employment in the event of an employer’s liquidation is based on the combined application of labor law and company law rules, which makes this institute particularly interesting from the perspective of legal theory and case law. Unlike cases of termination of employment based on the unilateral will of one of the contracting parties, liquidation represents a change in the status of a company that directly produces effects in the sphere of employment relationships, independently of the will of the contracting parties. In this regard, by the judgment of the Supreme Court, case no. Prev 999/23 of 24 April...

January 26, 2026

Suspension of Administrative Acts – An Effective Tool for Interim Protection

The suspension of the execution of an administrative act represents a particularly important legal instrument of interim protection, allowing a party in an administrative proceeding, under certain circumstances, to halt the enforcement of an administrative authority’s decision until the conclusion of judicial proceedings. This matter is regulated by the Law on Administrative Disputes, with the Administrative Court playing a central role in deciding on requests for suspension of execution. As a general rule, filing a claim in an administrative dispute does not suspend the execution of the challenged administrative act. However, the law provides that the court, at the request...

January 25, 2026

Electronic Contract: Conditions for Concluding a Contract Electronically

In the era of information exchange through modern information and communication technologies, it has inevitably come about that commerce, including the making of offers as well as the conclusion of contracts themselves, is conducted electronically. This trend has also been recognized by the legislator, who has regulated, through statutory acts, the rules and conditions for the validity of contracts concluded electronically. Contracts for Which No Specific Form Is Prescribed When it comes to contracts whose conclusion is not subject to any prescribed form, i.e. contracts that may be concluded orally, the situation is not particularly complicated. For example, the Law...

PR Legal
© Copyright 2026 PR Legal

Contact info

Bulevar despota Stefana 12

11000 Belgrade, Serbia

+ 381 (0) 11 420 80 20

+ 381 (0) 11 420 80 21

www.prlegal.rs