Industrial design: How to protect the visual identity of a product
In today’s business environment, where a product’s visual identity often plays a key role in consumer decisions, the protection of industrial design is becoming an increasingly important aspect of intellectual property. Although often overshadowed by patents or trademarks, industrial design is a legal mechanism that allows rights holders to protect the unique appearance of their products, thereby gaining a significant competitive advantage. What is industrial design? The Law on Legal Protection of Industrial Design (Official Gazette of the Republic of Serbia, Nos. 104/2009, 45/2015, and 44/2018 – other law) (“Law”) defines industrial design as the three-dimensional or two-dimensional appearance of...